startups

This article offers a guide for founders and leaders on how to scale without losing the clarity, speed and heart that makes them special.

The goal of a first pitch is not to close the round but to earn a second meeting with the right people in the firm. That second meeting is where diligence starts and champions emerge. Your deck, therefore, is a tool for clarity, credibility, and curiosity.

The companies winning this race are not just doing things faster. They are doing things that were previously impossible.

Joseph spent months building a premium meal-planning app for Accra professionals that flopped with barely a handful of downloads. He later learned what target customers needed instead. So, he pivoted to a solution that targeted real problems, gaining multiple clients within months.

The most common mistake an early-stage founder makes is believing their first problem is awareness. They think, "If only people knew about my product, they'd sign up." This leads them down the expensive, premature path of paid advertising. But your first users shouldn't be acquired through a credit card; they should be recruited through conversation.

If you're sitting on an idea right now, wondering whether it has potential, the best thing you can do is stop thinking and start testing. It's time to see if the world would love what you're building.