Insights & Strategy

The Playbook

Rigorous analysis and field-tested systems for high-growth ventures.

The Cover Story

Complexity Is a Tax on a Bad Idea

So the next time you are tempted to open a blank slide and warm up the stakeholder calendar, pause. Write the one sentence. Pick the killer metric. Draft the 5-line decision tree. Design the smallest believable test. Name the kill criteria. If the idea resists these moves, it is telling you something. Listen. You may not need a bigger plan. You may need a truer one.

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Inside the Play

• Market Dynamics
• Execution Framework
• Strategic Pitfalls

Archive Repository

The Collected Works

Brands Must Optimize for LLMs, Not Just Search

"LLMs are no longer just tools; they are a critical part of the customer journey and an audience in their own right."

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Entrepreneurship

Complexity Is a Tax on a Bad Idea

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startups

Small Teams, Big Systems: Scaling Without Losing Your Soul

This article offers a guide for founders and leaders on how to scale without losing the clarity, speed and heart that makes them special.

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Technology

Agentic AI is coming. But not in the way most people think.

A decade ago, it was unimaginable that AI could book flights, build web applications, conduct research, and generate comprehensive reports based on simple text prompts. Today, AI's ability to think and act on our behalf presents limitless possibilities.

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Technology

AI for Operations: How AI Is Enabling the "One-Person" Business

Research-backed strategy for scaling high-growth ventures.

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The New Competitive Advantage - Speed as a Strategy.

Speed is not just a tactical advantage. It’s a strategic imperative. The ability to execute quickly, innovate, and adapt at a rapid pace is what sets market leaders apart from those who struggle to keep up. By integrating speed into every aspect of their operations, from product development to customer experience, businesses can position themselves to stay ahead of into a core driver of long-term success.

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startups

How to Build a Pitch Deck That Gets a Second Meeting

The goal of a first pitch is not to close the round but to earn a second meeting with the right people in the firm. That second meeting is where diligence starts and champions emerge. Your deck, therefore, is a tool for clarity, credibility, and curiosity.

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Entrepreneurship

The Agile Advantage. Why Flexibility is the Future of Startup Success

Agile management is predicated on a set of values and principles that propel a culture of collaboration, adaptability, and relentless focus on delivering value to the customer.

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startups

The AI Transformation Divide. Why 90% of Companies Are Burning Cash While 10% Print Money

The companies winning this race are not just doing things faster. They are doing things that were previously impossible.

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startups

When Your First Product Flops (and What You Should Do Next)

Joseph spent months building a premium meal-planning app for Accra professionals that flopped with barely a handful of downloads. He later learned what target customers needed instead. So, he pivoted to a solution that targeted real problems, gaining multiple clients within months.

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startups

The Founder's Playbook for Getting Your First 25 Users without Paid Ads.

The most common mistake an early-stage founder makes is believing their first problem is awareness. They think, "If only people knew about my product, they'd sign up." This leads them down the expensive, premature path of paid advertising. But your first users shouldn't be acquired through a credit card; they should be recruited through conversation.

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Technology

Tech Trends Shaping 2025

This year, we'll see key trends come to the forefront, reshaping industries, redefining our ways of life, and even altering our understanding of progress itself. The future is being built, and these trends offer a glimpse of what's to come. Whether you're a business leader, a consumer, or simply curious, understanding these shifts is crucial for navigating the exciting and complex world of technology in 2025.

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The Build Sheet.

Strategic intelligence for founders, delivered every Friday. No fluff. Just the systems that work.