Entrepreneurship

This article offers a guide for founders and leaders on how to scale without losing the clarity, speed and heart that makes them special.

Agile management is predicated on a set of values and principles that propel a culture of collaboration, adaptability, and relentless focus on delivering value to the customer.

The companies winning this race are not just doing things faster. They are doing things that were previously impossible.

Joseph spent months building a premium meal-planning app for Accra professionals that flopped with barely a handful of downloads. He later learned what target customers needed instead. So, he pivoted to a solution that targeted real problems, gaining multiple clients within months.

Software developer Godson Addy explains that micro-segmentation goes beyond traditional methods by analyzing detailed factors to deliver personalized marketing and customer experiences. He highlights how location influences consumer behaviour and notes that brands like Nike and YouTube focus on building communities regardless of location. However, he warns that while effective, micro-segmentation can be complex and costly.

I still remember my heels clicking on the shiny hardwood floors as I walked into Andersen Consulting for my first day of work.

Entrepreneurship is often romanticized in popular media, portrayed as a glamorous endeavour that leads to overnight success and untold riches.