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Brands Must Optimize for LLMs, Not Just Search
"LLMs are no longer just tools; they are a critical part of the customer journey and an audience in their own right."
MCP Became the Internet for AI in 12 Months.
MCP is the new USB-C for AI: a standardized protocol that lets AI agents reliably connect to any external tool (like payment systems or databases). This shifts the value from text generation to executing real work. For African founders, this is key for building agents inside platforms like WhatsApp. The focus is no longer the AI model, but investing in the connectivity that MCP provides.
Read ArticleMar 13, 2026